Event Details
📅 Wednesday, December 3, 2025
🕐 7:00 PM – 9:00 PM (CET) • 90 min masterclass + 30 min Q&A
📍 emlyon business school Campus, 144 avenue Jean Jaurès, 69007, Lyon, France
💻 Hybrid format: In-person or online
🌐 Language: English
About this Masterclass
You chose sales or entrepreneurship for the spirit of freedom and autonomy. But now you have to sell… and that’s where it gets complicated.
You’ve tried everything: listening more, asking better questions, following processes, making more calls. But your prospects don’t convert into clients, they ignore you, and results aren’t coming.
What if the problem isn’t your sales technique, but your mindset?
The truth: we’re often bad at selling because deep down, we believe that selling is bad.
In this 90-minute masterclass, Carole Mahoney (Sales Coach at Harvard Business School and best-selling author of « Buyer First™ ») shares her cognitive-behavioral approach based on neuroscience and data from 2.4 million sales professionals.
Discover how to transform your relationship with sales to achieve better results… and actually enjoy it.
Key Takeaways
- Learn how to increase your chances of becoming a top performer by +298%
- Identify the hidden mindsets and beliefs holding you back
- Build the habits that will transform your sales approach
- Discover what buyers truly value
Sponsors and Organizers
This event is brought to you by:
Speaker
Carole Mahoney
Sales Coach at Harvard Business School | Sales Analyst, Trainer & Coach | Author & Speaker Buyer First™| Founder Unbound GrowthUnbound Growth
Carole Mahoney is the bestselling author of « Buyer First™: Grow Your Business with Collaborative Selling » and founder of Unbound Growth. She is transforming how the sales industry perceives itself, and how buyers perceive it as well. Nicknamed the « Sales Therapist » at Harvard Business School, she is a sales coach for their MBA program.
Her credentials:
🎓 Sales Coach, Harvard Business School MBA Program
🏆 Top Sales Influencer by LinkedIn and Sales Hacker
⭐ Top Sales Coach by Ambition
With the heart of a teacher and the mind of a coach, she is ready to share how you can unlock the success you never thought possible.
🔗 Learn more: www.carolemahoney.com
📚 Order the book: https://www.amazon.fr/Buyer-First-Business-Collaborative-Selling/dp/1774583208
Facilitators
Marie-Christine Collière
Program Director, MSc Global Sales Excellence – emlyon business school
With 39 years of professional experience in international business development, Marie-Christine Collière is the creator and director of the MSc Global Sales Excellence program at emlyon business school.
She leads this unique Master of Science dedicated to training « Architects of Commercial Transformation » – professionals who drive commercial transformation within organizations.
Under her leadership, the program has obtained CGE accreditation and stands out for its innovative content and format, combining academic excellence with operational expertise in the field of sales excellence.
Stéphane Ronteix
CEO Force Plus
An entrepreneur passionate about improving customer journeys, Stéphane Ronteix supports companies in their commercial transformation and customer acquisition strategies.
As CEO of Force Plus, he combines a strategic vision of major customer relationship trends (AI, omnichannel, automation) with a pragmatic operational approach to generate concrete results.
Convinced that customer service departments are true growth drivers and not cost centers, Stéphane helps organizations optimize their customer journeys, reduce their acquisition costs, and improve customer retention.