En Juillet 2018, le 20ème observatoire de l’e-pub a rendu son verdict. Le premier semestre de l’année est synonyme de grands changements en ce qui concerne les parts de marché digital. L’association entre mobile et social média est au cœur de ces changements. Nous...
Aujourd’hui, il y a en France 1,1 mobile par habitant. Partant de ce constat, l’expérience mobile devient un enjeu majeur pour toutes entreprises. Très développé dans le B2C, le B2B quant à lui, peine à trouver sa place dans cette stratégie marketing. Pourtant,...
Lead center et chatbot, voici deux nouvelles approches commerciales qui ont de plus en plus le vent en poupe. Dans un premier temps le lead center qui est un néologisme pour la gestion des leads. Dans un second temps, les chatbots qui sont la technologie de relation...
La relation client est aujourd’hui au cœur de toutes les stratégies commerciales et marketing des entreprises. Les nouvelles technologies telles que IoT et chatbot sont reconnus pour être les moteurs de la relation client de demain. Mais peut-on les associées ? La...
Chatbot et phoning pour la relation client sont aujourd’hui deux éléments indispensables. L’un portant sur des nouvelles technologies offrant une réponse précise en quelques mots mais limité en termes d’actions. L’autre plus lent en termes de traitement mais plus...
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