En Juillet 2018, le 20ème observatoire de l’e-pub a rendu son verdict. Le premier semestre de l’année est synonyme de grands changements en ce qui concerne les parts de marché digital. L’association entre mobile et social média est au cœur de ces changements. Nous...
Pour faire écho à notre article précédent sur le choix des dates en communication, nous allons nous intéresser à une date clé de l’histoire américaine : Thanksgiving. Même si en France nous ne fêtons pas Thanksgiving, outre-Atlantique, cette fête traditionnelle est...
Toute entreprise voulant fidéliser ses clients doit veiller à mettre en place une stratégie commerciale tournée vers l’humain. Nous sommes aujourd’hui dans un monde de plus en plus digitalisé qui ne laisse pas de place à l’erreur. Tout le monde peut donner son avis et...
En 2015, l’univers commercial foisonnera d’opportunités; Prospection digitale, nurturing et cross-selling, re-définition du rôle des canaux de Ventes, focus sur le Sweet Spot, multi-canal. Cette nouvelle boîte à outil des vendeurs et maîtrise du ROI...
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