Passé du quantitatif au qualitatif c’est l’ADN du smart data. Le Smart data au contraire du Big Data va chercher à transmettre des données pertinentes. Ces données sont plus précises et permettent à une entreprise de niveler sa stratégie. Le but de chacun est d’être...
On entend de plus en plus parler de l’expérience client en BtoB. Et vous le savez si vous fréquentez ce blog que nous ne sommes pas les derniers à aborder le sujet. Quels sont réellement les bénéfices de l’expérience client en BtoB ? C’est la...
Cette semaine, nous poursuivons notre série spéciale dédiée aux interviews de Paul O’Dea. Si vous avez manqué l’épisode de la semaine dernière, vous pouvez le retrouver ici. Cette semaine, nous retrouvons Stéphane Ronteix et Paul O’Dea pour...
Le terme prospection est rarement utilisé seul. On lui adjoint en général un qualificatif révélateur des objectifs d’une direction commerciale lorsqu’elle fait de la prospection. De notre expérience et savoir faire, nous distinguons 6 types de prospection qui...
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