Générer des leads est le cheval de bataille de chaque entreprise. Avec l’avènement du digital, un centre d’appels peut sembler être un canal de communication archaïque. Toutefois, malgré la part grandissante du digital, la question de l’interaction humaine reste...
2018 est signe de transition digitale et les moyens classiques de communication sont remis en question comme une hotline technique. Cette transition digitale amène ses lots de nouveautés et de croyances à travers les nouvelles technologies. La transformation digitale...
La gestion de la relation client est devenue une des fonctions importantes dans une entreprise. Plus encore en relation B to B où l’enjeu est de taille. Dans un cycle d’achat souvent long, fidéliser les clients constitue un moyen de booster les ventes. La continuité...
Changements des pratiques de vente, concurrence et exigences des clients sont des situations auxquelles l’entreprise doit faire face. Conquérir les clients et les fidéliser devient alors un enjeu capital pour celle-ci. Gérer la relation avec les clients professionnels...
Le marché du HVAC fait partie de ceux qui sont toujours en perpétuelle croissance. Mais en parallèle à cette croissance, les clients sont aussi très exigeants en matière d’informations. Satisfaire leurs demandes en informations constitue pour l’entreprise la seule...
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