Mieux comprendre ses clients est la clé de voute de toutes entreprises. L’objectif est simple, proposer un meilleur service client sur tout le long du processus d’achat. Par processus d’achat nous entendons différentes phases : Une première qui est celle de la...
La digitalisation engendre des profonds changements dans l’organisation commerciale des entreprises. Les nouvelles technologies telles que l’IA ou les chatbots sont des outils de plus en plus en vogue dans une stratégie de service après-vente. Utiliser dans un...
À l’ère du Big Data et de la massification des données existe-t-il une solution de protection des données ? Depuis 2008 la blockchain veut tenir une promesse : celle d’une confiance sans intermédiaire. Il devient et demeure une alternative aux problèmes liés aux Big...
Dans n’importe quels types de structure, la définition de ses cibles est primordiale. Ces cibles utilisent en marketing le terme de persona. Sans la description de ces personas, l’ensemble des stratégies ne peuvent pas fonctionner. On ne sait pas à qui on s’adresse,...
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