« Lead management », est-ce que cela vous dit quelque chose ? Ce terme rassemble toutes les actions que votre entreprise met en place pour maintenir ou renforcer la relation avec vos contacts commerciaux, ou leads. Le but est de créer un parcours d’achat...
Inbound marketing, outbound marketing, leads… Ces termes vous disent quelque chose ? En effet, pour booster votre activité, vous avez besoin de générer des contacts (ou leads). Pour ce faire, vous pouvez utiliser deux stratégies différentes : l’inbound et l’outbound....
Il y a quelques années de cela, le mobile était timide pour transformer des prospects en clients.De nos jours, il est devenu un véritable outil pour les professionnels du marketing. La raison est simple : dans environ 73% des cas, les recherches sur mobiles mènent à...
Le « social selling » est un concept essentiel que vous devez ajouter à votre processus de vente. Selon Kevin Thomas Tully, un professionnel reconnu des opérations de vente sociale, les professionnels de la vente et du marketing les plus productifs et les plus avancés...
Dans un entretien mené par Ron Ritter du cabinet de conseil McKinsey, Domingo Sanchez, membre du conseil d’administration de la Greater Orlando Aviation Authority (GOAA), a récemment abordé certains points concernant l’expérience client et son envol à l’aéroport...
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