Quel est le coût d’un lead ? Y-a-t-il un prix de marché du lead ? Peut-on en déduire un budget pour le coût d’acquisition de nouveaux clients? Comment se comparent les stratégies de prospection commerciale classique et celles de génération de leads par...
Aujourd’hui, le monde du marketing et de la vente est de plus en plus tourné vers les nouvelles technologies. En effet, les questions autour de l’intelligence artificielle, des données (BigData, SmartData…) sont sur toutes les lèvres. Toutefois une question se pose....
En ce milieu d’année 2017, les chatbots sont partout. Ces outils conversationnels développés grâce à l’intelligence artificielle sont intégrés dans notre vie quotidienne. Nous les retrouvons dans les réservations de restaurant, prise de rendez-vous, achats,...
De nombreux spécialistes marketing s’accordent à dire que les indicateurs clés de performance KPI digitaux peuvent les aider à mesurer et à optimiser les performances de leurs campagnes marketing sur les médias sociaux. Bien que le terme KPI soit de plus en plus...
La génération de leads a le vent en poupe depuis de nombreuses années Outre-Atlantique. Il profite d’un essor extrêmement important avec la démocratisation des outils numériques.Pour les entreprises du BtoB, la génération de leads prenait autrefois des formes...
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